Imagine you’re in a huge online store, looking for a cool new game or the latest gadget, and suddenly, an ad pops up showing exactly what you were hoping to find. That’s what Google Ads does for businesses! It helps them show their products and services to the right people at the right time, just when they’re searching for something similar.
So, how does this magic happen? Well, Google Advertising is like having a super-smart helper that knows where people are looking online and puts your business in front of them. Let’s say you own a small shop in Kolkata and you want more people to visit your website. By using Google Ads services in Kolkata, you can make sure your ad shows up when someone nearby searches for something you sell.
Google Ads works on a system called PPC, or pay-per-click. This means you only pay when someone actually clicks on your ad. It’s like only paying when a customer actually walks into your store. This way, your money is spent wisely, targeting people who are most likely to be interested in what you’re offering.
At Banshi Global Technologies Pvt Ltd, we help businesses understand and use Google Ads to get more customers. We do this by choosing the best keywords and making sure your ads are seen by the right people. Being a PPC advertising agency in Kolkata, we know exactly how to make Google Ads work for local businesses.
In the end, using Google Ads isn’t just about getting more people to click on your website. It’s about connecting with the right customers, growing your business, and making sure that when someone is looking for something you offer, they find you first!
Top 5 Problems with Google Ads and How to Solve Them
Imagine you have a lemonade stand, and you want to tell everyone in your neighborhood about it. You could go around shouting, "Come buy my lemonade!" or you could use Google Ads, which is like having a big, bright sign that only shows up when people are thirsty and looking for a drink. But even with this awesome tool, there can be problems. Let’s dive into the top 5 problems businesses face with Google Ads and how to solve them, using simple examples and data.
1. Not Enough People Clicking on Your Ads (Low Click-Through Rate)
Problem: You’ve set up your Google Ad, but not many people are clicking on it. This is a problem because if no one clicks, they won’t visit your website or buy your product.
Solution:
Evidence: Studies show that businesses who make their ads more interesting and use ad extensions can see twice as many people clicking on them.
Imagine your lemonade stand ad starts with 2 out of every 100 people clicking on it. After making your ad more interesting, 4 out of 100 people click.
2. Ads Are Too Expensive (High Cost Per Click)
Problem: Every time someone clicks on your ad, it costs you money. If the cost is too high, you might run out of money before you make any sales.
Solution:
Evidence: Businesses that use specific words and have better ad scores often pay less for each click. For example, improving your ad score can lower your costs by 16%.
Let’s say your ad starts costing $2 per click. By improving your ad, it drops to $1.67 per click.
3. People Click, But Don’t Buy Anything (Poor Conversion Rate)
Problem: Lots of people are clicking on your ad, but when they get to your website, they don’t buy anything.
Solution:
Evidence: Companies that make their websites easy to use and test different ideas can see more people buying from them, sometimes doubling their sales.
Imagine your website starts with 2 out of every 100 visitors buying something. After making it easier to use, 5 out of 100 visitors buy.
4. Ads Are Shown to the Wrong People (Ineffective Audience Targeting)
Problem: Your ad is being shown to people who aren’t interested in what you’re selling, like showing a lemonade ad to someone who only drinks soda.
Solution:
Evidence: Businesses that target the right audience can see 20% more sales compared to those who don’t.
If your conversion rate is 3% without targeting the right people, it can increase to 3.6% with better targeting.
5. Hard to Know If Your Ads Are Worth It (Difficulty Measuring ROI)
Problem: You’ve spent money on ads, but you’re not sure if they’re really helping your business.
Solution:
Evidence: Companies that regularly check their ad performance are 3 times more likely to improve their results.
If your ROI (return on investment) starts at 150%, and after better tracking, it improves to 200%.
"Want to make your business grow with Google Ads? Get a Free 30-Minute Consultation from Banshi Global Technologies Pvt Ltd! We’ll show you how to make your ads work better, get more clicks, and bring in more customers. Whether you’re in Kolkata or anywhere else, our experts are ready to help you succeed. Don’t wait—this is your chance to learn how to use Google Ads the right way! Click here to get your free consultation and start boosting your business today!"
Conclusion
Google Ads is like a powerful tool that helps businesses get noticed online, but it can sometimes be tricky to use. You might run into problems like not getting enough clicks, spending too much money, or not making enough sales even when people do click. But don’t worry—there are ways to fix these issues!
By making your ads more interesting, targeting the right people, and improving your website, you can make Google Ads work better for your business. It’s like tweaking your recipe until your lemonade stand is the most popular one in the neighborhood. And just like any good recipe, you need to keep checking and improving it to get the best results.
At Banshi Global Technologies Pvt Ltd, we’re here to help you with all of this. We know how to make Google Ads work for businesses, especially in places like Kolkata. So, if you want to see your business grow and reach more customers, we’re just a call away.
If you’ve ever tried using Google Ads or faced any problems with it, share your thoughts in the comments! Let’s learn from each other and make our ads even better. And remember, you can always reach out to us for a free 30-minute consultation to help boost your business with Google Ads. We’re here to help you succeed!
Refer: https://blog.hubspot.com/marketing/google-adwords-ppc