How google ads work for business?

Introduction

Imagine you’re in a huge online store, looking for a cool new game or the latest gadget, and suddenly, an ad pops up showing exactly what you were hoping to find. That’s what Google Ads does for businesses! It helps them show their products and services to the right people at the right time, just when they’re searching for something similar.

So, how does this magic happen? Well, Google Advertising is like having a super-smart helper that knows where people are looking online and puts your business in front of them. Let’s say you own a small shop in Kolkata and you want more people to visit your website. By using Google Ads services in Kolkata, you can make sure your ad shows up when someone nearby searches for something you sell.

Google Ads works on a system called PPC, or pay-per-click. This means you only pay when someone actually clicks on your ad. It’s like only paying when a customer actually walks into your store. This way, your money is spent wisely, targeting people who are most likely to be interested in what you’re offering.

At Banshi Global Technologies Pvt Ltd, we help businesses understand and use Google Ads to get more customers. We do this by choosing the best keywords and making sure your ads are seen by the right people. Being a PPC advertising agency in Kolkata, we know exactly how to make Google Ads work for local businesses.

In the end, using Google Ads isn’t just about getting more people to click on your website. It’s about connecting with the right customers, growing your business, and making sure that when someone is looking for something you offer, they find you first!

Top 5 Problems with Google Ads and How to Solve Them

Imagine you have a lemonade stand, and you want to tell everyone in your neighborhood about it. You could go around shouting, "Come buy my lemonade!" or you could use Google Ads, which is like having a big, bright sign that only shows up when people are thirsty and looking for a drink. But even with this awesome tool, there can be problems. Let’s dive into the top 5 problems businesses face with Google Ads and how to solve them, using simple examples and data.

1. Not Enough People Clicking on Your Ads (Low Click-Through Rate)

Problem: You’ve set up your Google Ad, but not many people are clicking on it. This is a problem because if no one clicks, they won’t visit your website or buy your product.

Solution:

• Make Your Ad More Interesting: Think about what makes your lemonade stand special. Maybe it’s the freshest lemons or the coolest drinks on a hot day. Make sure your ad says that in an exciting way.
• Use Ad Extensions: These are like little bonuses that give people more reasons to click on your ad. You can add your address, phone number, or extra details about what you’re selling.
• Show Your Ad to the Right People: Make sure your ad is being seen by people who actually want lemonade, not those who just finished drinking one.

Evidence: Studies show that businesses who make their ads more interesting and use ad extensions can see twice as many people clicking on them.

Imagine your lemonade stand ad starts with 2 out of every 100 people clicking on it. After making your ad more interesting, 4 out of 100 people click.

2. Ads Are Too Expensive (High Cost Per Click)

Problem: Every time someone clicks on your ad, it costs you money. If the cost is too high, you might run out of money before you make any sales.

Solution:

• Pick the Right Words: Use words in your ad that are specific to your lemonade stand. Instead of just saying "lemonade," you could say "fresh lemonade with real lemons." This makes your ad cheaper because it’s more specific.
• Improve Your Ad Score: Google gives your ad a score based on how good it is. The better the score, the less you pay for clicks. Make sure your ad and your website match well and are easy to use.
• Spend Wisely: Focus your money on the ads that work best. If one ad is getting lots of clicks but no one is buying, try a different one.

Evidence: Businesses that use specific words and have better ad scores often pay less for each click. For example, improving your ad score can lower your costs by 16%.

Let’s say your ad starts costing $2 per click. By improving your ad, it drops to $1.67 per click.

3. People Click, But Don’t Buy Anything (Poor Conversion Rate)

Problem: Lots of people are clicking on your ad, but when they get to your website, they don’t buy anything.

Solution:

• Make Your Website Easy to Use: When people click on your ad and land on your website, make sure it’s easy for them to find what they’re looking for and buy it.
• Try Different Ideas: Just like you might try different lemonade recipes to see which one people like best, try different versions of your ad and website to see what works best.
• Track What Works: Use tools to see which ads are leading to sales and focus on those.

Evidence: Companies that make their websites easy to use and test different ideas can see more people buying from them, sometimes doubling their sales.

Imagine your website starts with 2 out of every 100 visitors buying something. After making it easier to use, 5 out of 100 visitors buy.

4. Ads Are Shown to the Wrong People (Ineffective Audience Targeting)

Problem: Your ad is being shown to people who aren’t interested in what you’re selling, like showing a lemonade ad to someone who only drinks soda.

Solution:

• Segment Your Audience: Divide your audience into groups based on what they like. If you know some people like sweet lemonade and others like it sour, you can show different ads to each group.
• Remarket to Interested People: Show your ad to people who have visited your site before but didn’t buy anything. They might just need a little reminder.
• Target the Right People: Use tools that help you find people who are actively looking for something like what you’re selling.

Evidence: Businesses that target the right audience can see 20% more sales compared to those who don’t.

If your conversion rate is 3% without targeting the right people, it can increase to 3.6% with better targeting.

5. Hard to Know If Your Ads Are Worth It (Difficulty Measuring ROI)

Problem: You’ve spent money on ads, but you’re not sure if they’re really helping your business.

Solution:

• Use Google Analytics: This tool helps you see what people are doing on your website after clicking on your ad. Are they buying lemonade or just looking around?
• Set Clear Goals: Decide what you want to achieve with your ads. Do you want more people to visit your website or more sales? Track these goals to see if your ads are working.
• Review Regularly: Keep checking how your ads are doing. If something isn’t working, try something new.

Evidence: Companies that regularly check their ad performance are 3 times more likely to improve their results.

If your ROI (return on investment) starts at 150%, and after better tracking, it improves to 200%.

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Conclusion

Google Ads is like a powerful tool that helps businesses get noticed online, but it can sometimes be tricky to use. You might run into problems like not getting enough clicks, spending too much money, or not making enough sales even when people do click. But don’t worry—there are ways to fix these issues!

By making your ads more interesting, targeting the right people, and improving your website, you can make Google Ads work better for your business. It’s like tweaking your recipe until your lemonade stand is the most popular one in the neighborhood. And just like any good recipe, you need to keep checking and improving it to get the best results.

At Banshi Global Technologies Pvt Ltd, we’re here to help you with all of this. We know how to make Google Ads work for businesses, especially in places like Kolkata. So, if you want to see your business grow and reach more customers, we’re just a call away.

If you’ve ever tried using Google Ads or faced any problems with it, share your thoughts in the comments! Let’s learn from each other and make our ads even better. And remember, you can always reach out to us for a free 30-minute consultation to help boost your business with Google Ads. We’re here to help you succeed!

Refer: https://blog.hubspot.com/marketing/google-adwords-ppc